Product design, branding, packaging and product photography art direction for the launch of (Nike)RED laces product, part of the broader “LACE UP. SAVE LIVES.” initiative, Nike’s contribution to the ubiquitous HIV/AIDS awareness campaign.

I worked on the lace product design, dubré, lace and ball packaging, POP displays, branding, product visuals, and art directed the PR photography.

David Creech, creative director
Paul Reidmiller, photography

Done while at Nike Brand Design