30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, our little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment.
Darrin Crescenzi, art direction and concept
Heather Amuny-Dey, creative director
The Mill UK, character design and animation
Created while at Nike Brand Design