Appointment-only footwear customization space located on the 6th floor of the Niketown New York flagship. This experience was the model for the entire NIKEiD Studio program, allowing consumers to customize footwear with exclusive colors and materials, led by a Nike Design consultant. I worked on experience design, branding, custom fixtures, retail graphics, patterns and print collateral.

Heather Amuny-Dey, CD
Scott Denton-Cardew, DD
Darrin Crescenzi, designer
Cynthia Tuan, designer
Brendan Finlayson, designer
Hybrid Design, additional design

Created while at Nike Brand Design