In 2014–15, the Hornets return when owner Michael Jordan’s Charlotte Bobcats adopt the moniker synonymous with NBA basketball in Charlotte. I was approached by Nike’s Brand Jordan group to develop a new primary logo for the team. Alongside collaborators Rare Design, I created a range of hornet symbols that strived to balance an approachable team look with the fierce aura of the Jordan aesthetic. The resulting primary logo was then refined and translated into a broad range of secondary marks for the wide variety of team applications.
Darrin Crescenzi, design
Rare Design, direction and design
Client: Jordan Brand