Logo and visual identity system for DDB Health North America.

Situation: The agency was adopting a new strategic positioning anchored in their core values of Dream, Dare, Care, and I was approached to help them develop a new logo and identity system to express these values. Working closely with the DDBH creative team, I created the new logo and design system, animations and brand guidelines to enable their in-house talent to carry the new brand forward.

Result: new a forward-moving symbol, vibrant color palette and a series of dynamic graphic devices to frame the agency’s bold work.

DDBH Creative Director: Eddy Rodriguez