15-second video piece illustrating Nike’s updated “smart” Flywire technology; loose threads on the footwear’s exterior expand and contract based on an athlete’s needs. The narrative of the video illustrates a basketball player in the midst of a dynamic cut, putting great stress on his shoe. The film slows down, and just before shoe gives out, living Flywire grows from within to provide a lock-down fit which enables the athlete to explode out of his plant. Heather Amuny-Dey, creative director Darrin Crescenzi, art direction and concept Royale, animation