USA Basketball is a nonprofit organization and the national governing body for men’s and women’s basketball in the United States. As the recognized governing body for basketball in the United States by the International Basketball Federation (FIBA) and the United States Olympic Committee (USOC), USA Basketball is responsible for the selection, training and fielding of USA teams that compete in FIBA sponsored international basketball competitions, as well as for some national competitions, and for the development of youth basketball initiatives that address player development, coach education and safety (usabasketball.com).
Known globally for its association with the famed ‘Dream Team’ from the 1992 Barcelona Olympics, the existing logo had great equity which needed to be brought into a new age. The new logo strives to retain all of the iconic elements of the previous mark (split typography, star and ball) but combine them in a more modern, purposeful way, with emphasis on creating a badge that adapted well for use on apparel.
Note that this version of the logo differs slightly from the final version in-use. Designer preference and all.
David Creech, creative direction
Darrin Crescenzi, design