Symbol design for NikeFuel, a revolutionary new metric designed to quantify everyday physical activity agnostic of sport, establishing a shareable "currency" via which one can track and compare their activity level with others. Built upon the premise of "if it can be measured, it can be improved," NikeFuel provides a simple overview of your level of physical activity, and the ability to challenge yourself to do more through goal setting and social media challenges.
Heather Amuny-Dey, Creative Director
Darrin Crescenzi, designer
Done while at Nike Brand Design