Corresponding with the expansion of the LiveStrong line of products to a global audience, an updated brandmark for the Nike/LiveStrong Foundation partnership was needed to introduce the brand to a new range of customers. Nike worked with agency partners to develop a concept to combine the yellow Livestrong band and Nike brandmark, cementing the bond between the two entities. Logo mark refinement, visual brand standards and product branding guidelines were created by me.
Remco Vloon, Design Director
Eric Duvauchelle, Art Director
Darrin Crescenzi, designer
Created while at Nike Brand Design