Launch campaign for Nike Flywire technology, a new footwear upper technology which utilizes high-strength cables to create a lightweight but incredibly durable fit in athletic footwear. Launched as part of the Nike's Beijing Olympics initiative, the project included branding, product photography, retail displays and more.
Heather Amuny-Dey, Creative Director
Scott Denton-Cardew, Design Director
Darrin Crescenzi, design
Youngran Ryu, design
Created while at Nike Brand Design