With a strong heritage and reputation, Keurig Green Mountain had great ambitions to expand the Green Mountain Coffee brand globally and make it a household name.
We worked with Green Mountain Coffee to create a compelling story that could inspire employees and customers alike. The new visual identity and positioning — Coffee With Character — is rooted in their authenticity and Vermont heritage as well as their commitment to quality. The logo reflects its heritage with an iconic “bean mountain” symbol that combines the core ingredient of Green Mountain Coffee – excellent beans – with the company’s Vermont roots.
Creative Director: Peter Dixon
Design Director: Christian Dierig
Team: Ed Wright, Joseph Maruca, Matt Vee
Work done while at Prophet