Darrin Crescenzi designs brands, products and experiences with emphasis on simple solutions that create enduring value. He has created a symbol for the best basketball player on Earth, helped launch the wearables revolution, and reimagined what is possibly America's most persistent brandmark.
Darrin is currently Creative Director at Interbrand, New York, and has been recognized as an Art Director's Club Young Gun and one of Fast Company Magazine's Most Creative People in Business. He has a respectable jumpshot.
Biography
Darrin Crescenzi is a Creative Director at Interbrand New York. He leads identity, product and experience design engagements in pursuit of transforming leading global brands through design thinking. Clients include AT&T, the City of New York, Google, Nissan, and more.
He has previously worked in the design and innovation practice at Prophet, and as a member of Nike’s Global Brand Initiatives team, Darrin created launch experiences and branding for the swoosh’s pinnacle products and initiatives, including the Nike+ FuelBand, NikeID Studio, the Beijing and London Olympics and the LeBron James signature line.
Darrin was named to Fast Company magazine’s prestigious “100 Most Creative People in Business” list, and is a recipient of the Art Director’s Club “Young Guns” award. He is a frequent lecturer and contributor to discourse on design process and the role of brand in business, and maintains a practice creating self-initiated work.
Born and raised in the mountains of the Pacific Northwest, Darrin holds a Bachelor’s of Fine Arts in Applied Visual Art from Oregon State University and is an active member of the Art Director’s Club (ADC) and AIGA professional organizations.
Speaking
Parsons School of Design / 2015
NYU Stern / 2015
Apple Store Live SoHo / 2014
School of Visual Arts / 2014
Art Director's Club / 2013
Oregon State University / 2013
NYU Stern GMA Conference / 2013
C2-Montréal Conference / 2013
Pacific Northwest College of Art / 2012
Expertise
Visual identity systems
Brand strategy and positioning
Experience and environmental design
Innovation and ideation processes
User experience design
Still and moving image art direction
Type design
Information design
Packaging structures and print production
Editorial design and visual narrative
Workshops and speaking engagements
Writing and thought leadership
Forklift certified