The Nike 255 Custom Lab was an experimental apparel customization experience located 255 Elizabeth Street, NYC. VIPs, athletes and influencers are able to create their own Nike Sportswear product with team sport, Nike brand and artist collaboration graphics via a variety of methods, including embroidery, heat transfer and direct-to-garment printing. I was involved with the environmental design and creation of the customization experience, as well as branding, print collateral and establishing the product offering.
Byron Merritt, Creative Director
Michael Shea, Creative Director
Kevin Wolahan, Design Director
Darrin Crescenzi, design
Youngran Ryu, design
Seasonal product graphics by AKA
Done while at Nike Brand Design